The Economic
Advantage of Specialty Laboratories
Growing an outreach program is quickly becoming
an important means of increasing hospital revenue and creating a
competitive edge throughout your outreach community. Explore some
of the unique tools available to our clients, designed and developed
to make your programs successful.
Specialty’s client base is primarily
hospitals and regional labs. We differ from other laboratories in
our ability to truly “partner” with our clients without
competing for their routine testing business. We are extremely motivated
to ensure your success and recognize that each client is different
so our solutions are tailored to each client’s specific business
strategy. According to independent surveys, the leading weaknesses
for most outreach programs are: no marketing plan, pressure to reduce
costs, lack of IT solutions and lack of a sales force -- Specialty
offers solutions to each of these problems.
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Joint Directory of Services (DOS) - merge
your DOS with Specialty’s to create a comprehensive
menu of both routine and esoteric tests under your brand |
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Joint Mini-DOS - specific to Specialist needs,
these mini-DOS contain all the tests necessary to workup disease
states pertinent to that Specialist, and provide a template
that your sales staff can easily use to design custom requisitions |
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Custom Web Services - cutting edge technologies
provide a client-branded, easy-to-use electronic Joint DOS
and ICD-9 Code database with multifunctional search capabilities
and access to updated laboratory clinical utility information |
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Co-Marketing Specialty’s New Test Development
- development of a professional package of client - branded
technical notes, patient education brochures and direct mailers |
These tools can be used to reach out to surrounding communities
to attract new physicians, lab testing opportunities and revenue
generation not normally available in the traditional medical setting.
The benefit is considerable, particularly for hospitals and healthcare
delivery networks interested in growing the volume of testing they
perform for their local medical community.
* Some programs listed within may require
charges at fair market value in order to ensure compliance with
applicable legal and regulatory requirements. In cases where charges
apply, Specialty offers multiple payment arrangements, including
an alternate reference laboratory testing price list incorporating
the changes and distributed over the initial year of outreach planning,
or a direct payment of fees distributed over the time period of
outreach planning and implementation.
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